07 Feb Dhanuka Kheti Ki Nayi Takneek – Episode 5 | धानुका खेती की नयी तकनीक – एपिसोड 5
Dhanuka’s main aim has always been to provide Indian farmers with new techniques, better products so as to increase the farmers’ income.
Dhanuka has tied-up with 4 American and 6 Japanese organizations for a regular & latest research and development that is available in the field of agrochemicals. This has helped them come up with 20 new effective products in the past 8-10 years. They have 150 certifications from Ministry of Agriculture of India an provide agrochemical solutions for all types of crops.
Dhanuka has grown its roots deep into the Indian market and has more than 8,000 distributors, 4 manufacturing units, and 25 branch offices in all the major cities. They are a growing family of 1,300 employees, and 1,500 Dhanuka Salahkars who have reached 1 crore population of Indian farmers.
Dhanuka’s main focus has always been to provide solutions to the issues faced by farmers in terms of diseases, insects and weeds. Continuous research in this field has enables them to launch new products which are eco-friendly, less toxic, and have low-residue. They reach out to the farmers by the means of providing solutions to them and thereby increasing the market value of their crops.
Indian farmers rarely have access to televisions, newspaper or any other media. Hence, to win over the challenge of how to reach out to such farmers, they prepare short informational videos touching upon the issues faced by the farmers pertaining to the approaching agricultural season which is then shown locally to the farmers creating an awareness among them.
Dhanuka, by the means of ‘Dhanuka Kheti Ki Nayi Takneek’ has taken an initiative towards increasing farmers’ income by means of creating awareness.